Associate Manager (SEO)

Company Description PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work. Overview Client Service • Support of day-to-day client relationships, contributing and leading regional and local client communication with the support of the wider specialist teams. • Be the support liaison between SEO team in London, and local SEO resources • Ensure that all local markets in your region have a clear SEO strategy and roadmap, according to their tier plan and budget • Feed into new SEO proposals and statements of work as requested by local or regional client entities Planning • Ensuring delivery of SEO strategy end-to-end for your client region, using the agreed service catalog • Managing SEO to be delivered by Publicis SEO teams within your region, working alongside Publicis SEO markets in a collaborative fashion. • Support the SEO Director with invoicing, billing and other commercial operations. • Support the development of client targets and ensure the SEO team achieves the those targets via KPIs set out at campaign planning stage. • Monitoring and workload management of SEO specialists within the team using project management platforms like Monday.com or Workfront Strategy • Support the development of the optimal regional SEO strategy and local activation for client based on their budgets, target audience and KPIs. • Feed in local and regional nuances and legal restrictions back to the global SEO team to ensure feasibility of activation plan • Feed into insights that formulate a strategy from analysis and audits using a combination of resources including but not limited to SEO. • Ensure integration between global and regional hub to form an efficient network of SEO operations for client Reporting • Feed into quarterly/monthly reporting for your region, if required • Provide ad hoc insights and data pull based on client’s budgets and requests Essential Skills • Confident, comfortable and professional when communicating with clients and third-parties. • Good understanding of how to measure impact of SEO based strategies through analytics platforms and other external metrics. • Good understanding of how to identify organic search opportunity • Good understanding of how to use Search Trends, Demographic and User-behaviour data to reinforce an owned-first strategy. • Ability to establish clear internal briefing and manage projects; lay out work in well-planned and organised manner; maintains two-way dialogue with others on work and results; is a clear and frequent communicator. Highly Desirable Skills • Experience in project management for high profile clients and restricted industries: tobacco, gambling, alcohol. • Proven demonstrable experience of executing SEO multi-market strategies co-ordinating with local and central teams. • Hands on experience of using Google Analytics, Adobe Analytics, SEMRUsh, BrightEdge, Data Studio, Deepcrawl and other relevant SEO platforms. Additional Information • Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries • Diverse team & progressive work environment • A place where learning never stops. We ensure you get trained on multiple platforms and domains, enabling you to have cross-functional experience within the organization • Empowering your ambitions through our dedicated Total Rewards Program, competitive pay, and benefits package