Senior Search Strategist

Senior Search Strategist L4 About the Role We are looking for an experienced Senior Search Strategist to lead and optimize paid search strategies for high-profile international accounts. In this role, you will drive performance marketing initiatives, transform business objectives into actionable search strategies, and deliver measurable results across multiple platforms. You will act as a strategic advisor to stakeholders, oversee campaign performance, identify growth opportunities, and contribute to the continuous improvement of search marketing practices. Key Responsibilities • Develop and execute comprehensive paid search strategies. • Manage and optimize campaigns across Google Ads, Microsoft Ads, and Search Ads 360. • Lead keyword research, audience targeting, bidding strategies, and budget allocation. • Monitor campaign performance and provide data-driven recommendations. • Conduct forecasting, budget pacing, and ROI analysis. • Analyze performance trends and identify optimization opportunities. • Present insights and strategic recommendations to stakeholders. • Collaborate with Analytics, SEO, Social Media, Data, and Creative teams. • Support testing initiatives, automation programs, and AI-driven search solutions. • Mentor junior team members and share best practices. • Stay updated with industry trends and platform developments. Requirements • 3 to 5+ years of experience in Paid Search / PPC, ideally within an agency environment. • Strong expertise in Google Ads, Microsoft Ads (Bing), and Search Ads 360. • Solid understanding of SEM, PPC, attribution, conversion tracking, and digital analytics. • Experience managing substantial advertising budgets. • Advanced analytical and problem-solving skills. • Strong reporting and data visualization capabilities. • Experience with Google Analytics 4, Google Tag Manager, and Looker Studio is a plus. • Excellent English communication skills. French or Dutch would be advantageous. • Ability to work independently in a fast-paced environment.